GTM Analytics
The metrics that matter
Every number worth tracking in GTM Engineering, grouped by system, with precise definitions, formulas, and honest benchmarks. Pick a surface to go deep.
Data quality & coverage
The health of the data that feeds every play. Coverage sets the ceiling on who you can reach; accuracy sets what reps actually experience.
View metrics →Outbound systems
The performance of programmatic outbound. Post Apple Mail Privacy, reply and meeting rates are the trustworthy north stars; open rate is not.
View metrics →Automation & ops
The operational health and unit economics of the systems themselves. Silent failures here corrupt everything downstream.
View metrics →Pipeline impact
The revenue outcomes that justify the discipline. Connect every engineered play back to these two numbers.
View metrics →Deliverability
Since the Google and Yahoo bulk-sender rules of February 2024, inbox placement is a hard technical gate, not a soft best practice.
View metrics →